- Encourage new writers to submit. A lot of the time, writers assume that you aren't open to emerging writers unless you specifically say so.
- Partner and engage with other lit mags and their fans. This is your most immediate audience, and a chance to form self-reinforcing relationships.
- Make it personal. People love personal experiences with journals. Many fear that lit mags won't remember them even if they publish with you.
- Find new income streams. Patreon, Kickstarter, and other crowdfunding sites are good resources.
- Stay relevant. No one likes an outdated look or presentation for their published work.
- You don't need to be an expert in many fields--just know enough to do what you need to. If you know your limitations, it's better to ask for help with the technical, design, or financial aspects of running a lit mag.
- Have a coherent brand. Your identity is important in differentiating yourself, sustaining a faithful audience, and attracting the submissions you want.
- Even an online magazine can have a specific look and presentation. It should be reader-friendly, easy for contributors to show off their own work, and unique.
The bottom line is to deliver a great experience to everyone: the submitter, the reader, the sponsor, the partners. If you can do that, you can stand out and get to a critical growth point in order to become the lit mag of your dreams.